The primary goal of this project is to create a robust sales and business development strategy for Building Better Mindsets, a rural startup dedicated to empowering individuals through the transformative power of art. With no current online presence, we aim to establish a recognizable brand, generate leads, and effectively connect with clients and organizations who share our mission of fostering personal growth and excellence.

Students will tackle various aspects of business development to help position Building Better Mindsets as a leader in creative wellness.

Key Activities:

Market Analysis:

• Research and identify potential target markets, including organizations, communities, and individuals aligned with our mission.
• Assess the competitive landscape to uncover opportunities for differentiation and growth.

Sales Process Optimization:

• Develop strategies to streamline operations and enhance efficiency in client outreach and engagement.
• Recommend tools and processes suitable for a resource-conscious startup.

Customer Relationship Management (CRM):

• Design a CRM strategy to build and maintain strong relationships, incorporating personalized communication plans and client retention initiatives.

Product/Service Launch Planning:

• Assist in planning the launch of new art-based workshops and services, including strategies for market positioning, pricing, and promotion.
• Propose creative methods to reach rural and underserved communities.

Brand and Lead Generation:

• Develop strategies to establish an online presence, including branding, social media, and digital marketing approaches.
• Identify lead-generation opportunities tailored to our niche and rural location.

Sales Training Development:

• Design a training program to enhance the skills of our sales team, focusing on prospecting, negotiation, and closing techniques.

By the end of the project, students will deliver:

• A comprehensive Market Analysis Report, identifying target markets and competitive insights.
• A Sales Process Optimization Plan, with actionable recommendations for operational efficiency.
• A Customer Relationship Management Strategy, including detailed communication and retention plans.
• A Product/Service Launch Strategy, with plans for market positioning, pricing, and promotions.
• A Brand Development and Lead Generation Plan, tailored for Building Better Mindsets’ rural and startup context.
• A Sales Training Program, with tools and exercises to develop essential skills for the team.

Final Outputs:

• A Consolidated Report summarizing all developed strategies and plans.
• A Presentation explaining research, findings, and actionable recommendations.
• Implementation Guidance for adopting the proposed strategies effectively.