Kingsmen Capital Investments aims to enhance its brand visibility and engage its audience more effectively through targeted social media initiatives. The project involves developing and executing strategic, platform-specific social media campaigns that highlight the firm's financial expertise. The goal is to create compelling content that resonates with the target audience, thereby increasing brand awareness and engagement. Learners will apply their classroom knowledge of digital marketing and analytics to design campaigns tailored for platforms like LinkedIn, Twitter, and Instagram. They will also track and analyze performance metrics to assess the effectiveness of each campaign, allowing for data-driven optimizations. This project provides an opportunity to explore the intersection of finance and digital marketing, focusing on content creation, audience engagement, and performance analysis.

The project deliverables include social media posts on Canva with content calendars. Learning will create a one page report summarizing the campaign's impact and key learnings will be delivered to Kingsmen Capital Investments.