AdaptTO, a company focused on providing adaptive solutions for urban living, seeks to enhance its digital presence and outreach. The goal of this project is to develop a comprehensive digital marketing strategy that aligns with AdaptTO's mission and objectives. The project will involve analyzing current digital marketing trends, evaluating AdaptTO's existing online presence, and identifying key areas for improvement. Learners will apply their knowledge of digital marketing principles, including SEO, social media marketing, and content strategy, to create a cohesive plan. The project will focus on increasing brand awareness, improving customer engagement, and driving online traffic to AdaptTO's platforms. By the end of the project, learners will have gained practical experience in crafting a digital marketing strategy tailored to a specific company's needs.

The deliverables for this project include a detailed digital marketing strategy document outlining key objectives, target audience, and recommended tactics. Additionally, learners will provide a presentation summarizing their findings and proposed strategies. The strategy document will cover areas such as SEO optimization, social media engagement plans, and content marketing initiatives. The presentation will serve as a concise overview of the strategy, highlighting the most critical components and expected outcomes.