Carrie's Demo Company is aiming to expand its reach and visibility through enhanced marketing efforts on social media platforms.

The company recognizes the potential of social media to connect with a broader audience and drive engagement.

The project involves analyzing current social media trends, identifying target demographics, and developing a comprehensive strategy to increase brand awareness and customer interaction.

Learners will apply their knowledge of digital marketing principles to create a plan that leverages platforms like Instagram, Facebook, and Twitter. The goal is to craft a strategy that aligns with the company's brand identity and marketing objectives, ensuring a cohesive and effective online presence.

Key tasks include:

- Conducting a SWOT analysis of current social media efforts.

- Researching and identifying target audience segments.

- Developing a content calendar and engagement strategy.

- Proposing metrics for measuring success and impact.

The project deliverables will include a detailed social media marketing strategy document that outlines the proposed plan and tactics.

This document will feature a content calendar, audience analysis, and engagement strategies tailored to Carrie's Demo Company's goals.

Additionally, learners will present a report summarizing their research findings and recommendations, along with a set of proposed metrics to evaluate the strategy's effectiveness.