Project scope
Categories
Market research Customer segmentation Digital marketing Lead generation Marketing strategySkills
augmented reality lead generation customer acquisition management market research business-to-business (b2b) marketing industry analysis analytical skills strategic partnership project managementMoVA Realities aims to solidify its industry influence and expand its client base within the events sector by leveraging cutting-edge AR engagement strategies. This project will involve researching AR engagement trends to identify innovative approaches for positioning MoVA as a thought leader. Students will analyze industry data and case studies to craft content recommendations that highlight MoVA’s AR expertise in event applications. Additionally, they will develop a structured lead generation process by identifying key client segments, crafting targeted messaging, and proposing outreach strategies that align with MoVA’s brand goals. The goal is to enhance MoVA’s presence and drive client acquisition within the events industry through impactful AR engagement and strategic outreach.
- A comprehensive report detailing current AR engagement trends and their applicability to the events sector.
- A set of content recommendations designed to establish MoVA's thought leadership in AR for events.
- A structured lead generation process, including a list of potential client segments, targeted messaging, and proposed outreach strategies.
- A presentation summarizing the research findings and proposed strategies to MoVA's management team.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
MoVA Realities, a Princeton-led team, is building the "Canva for immersive experiences" to transform corporate training, marketing, and events through accessible WebXR solutions. Our mission is to help organizations create high-engagement activations with measurable results—bridging the gap between physical and digital interactions. By blending real and virtual worlds via the web, we empower trainers, event planners, and marketers to craft scalable, tech-friendly XR campaigns without the usual complexity. MoVA makes immersive experiences easy, impactful, and accessible, delivering real value and lasting impressions—no advanced hardware or coding headaches required.