The Central Fairfax Chamber of Commerce aims to enhance its membership base by attracting new members and improving retention rates among current members. The challenge lies in crafting a comprehensive digital marketing plan that leverages modern marketing techniques to achieve these goals. The project will involve analyzing current marketing efforts, identifying gaps, and proposing innovative strategies to engage potential and existing members. Learners will apply their knowledge of digital marketing, including social media, email campaigns, and content marketing, to develop a cohesive plan. The project will also require an understanding of the Chamber's target audience and the unique value proposition it offers to businesses in the Fairfax area. By the end of the project, learners will have created a strategic plan that aligns with the Chamber's objectives and provides actionable steps for implementation.

The deliverables for this project include a comprehensive digital marketing plan document that outlines strategies for member acquisition and retention. This document should include an analysis of current marketing efforts, proposed digital marketing strategies, a content calendar, and metrics for measuring success. Additionally, learners will present their plan to the Chamber's leadership team, providing a clear roadmap for implementation. The final deliverable will be a presentation summarizing the key components of the plan and its expected impact on membership growth and retention.