Nail The Numbers aims to empower 1.7 million business owners by 2030 through a robust digital marketing strategy. The project focuses on developing a comprehensive plan that leverages digital channels to enhance brand visibility and engagement. Learners will analyze current market trends, identify target audiences, and propose innovative digital marketing tactics. The goal is to create a strategy that not only strengthens the brand's presence but also contributes to the financial growth of small business owners. The project will involve researching effective content marketing, social media strategies, and digital advertising techniques. By applying classroom knowledge of marketing principles, learners will gain practical experience in crafting a strategy that aligns with Nail The Numbers' mission to support business owners.

The project deliverables include a detailed digital marketing strategy document outlining key objectives, target audience profiles, and recommended digital channels. Learners will also provide a content calendar and a set of proposed metrics for measuring success. Additionally, a presentation summarizing the strategy and its potential impact on business owners will be prepared. These deliverables will demonstrate the learners' ability to apply marketing concepts to real-world scenarios.