Our company translates crucial technical / public health / geopolitical documentation to and from over 42 languages with offices in the US and Europe. We want to enhance our online presence and increase the number of potential clients that come to our website. The current environment has created both obstacles and opportunities as the industry confronts increased consolidation, machine translation and AI. We would like to work with learners to design online posts (for our LinkedIn page as a starting point), create compelling content, and devise an overall digital marketing strategy in a real-world international business environment. The learners/students will be developing analytical and creative communication skills essential in any field or business.

In order to experience how the translation business operates, learners will have appropriate access to our output, present marketing process, project managers and information on

international clients

By the end of the project, students will

• have created content and seen evidence of the real-life results from their work, in real time.

• have an understanding of how a mid-sized international enterprise functions and succeeds

• enhance their creative communication and marketing skills

• identify the metrics of how a social media campaign measures success

In addition, students will have the opportunity to test chosen media channels and strategies including posts, blogs, targeted messages, and SOE placement.

Final deliverables would include:

• a final report of their strategic design plans, creative output, social media results

• a 5 to 7 minute Zoom presentation with visual documentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and social media marketing
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.