El Locale, a dynamic company in the digital space, seeks to enhance its brand identity to better connect with its target audience. The project aims to create a cohesive and visually appealing brand presence that reflects the company's values and mission. This involves designing a new logo, developing brand collateral, and creating engaging video content for their app. Additionally, the project includes crafting online advertising materials to boost brand visibility. The goal is to provide El Locale with a comprehensive brand package that can be consistently used across various platforms, ensuring a strong and recognizable brand image. This project offers learners an opportunity to apply their design and marketing skills in a real-world context, focusing on creating a unified brand experience.

The project deliverables include a professionally designed logo that encapsulates El Locale's brand essence, a set of brand collateral such as business cards and letterheads, and a promotional video for the app. Additionally, learners will create online advertising materials, including banners and social media graphics. These deliverables will be presented in a final report, showcasing the brand's new visual identity and strategic marketing assets.