Ur Apps is preparing to launch a new digital marketplace aimed at empowering local Canadian businesses by connecting them with consumers across the country. The goal of this project is to develop a comprehensive marketing plan that will effectively introduce this platform to the target audience, emphasizing its benefits for local economies and communities. The project will involve analyzing current market trends, identifying key demographics, and crafting strategies to maximize market reach and engagement. By focusing on the unique selling proposition of supporting local businesses, the marketing plan should highlight the platform's user-friendly nature and its role in bridging the gap between traditional local stores and modern digital commerce. The project will provide learners with an opportunity to apply their marketing knowledge in a real-world context, focusing on strategic planning, market analysis, and creative campaign development.

The project deliverables will include a detailed marketing plan document outlining strategies for market penetration and consumer engagement. This will encompass a market analysis report, a target audience profile, and a series of proposed marketing campaigns. Additionally, learners will present a timeline for implementation and key performance indicators to measure success. The deliverables will provide a comprehensive roadmap for Ur Apps to successfully launch their new product in the Canadian market.