As a company, we have developed expertise and experience in translating vital documentation in the areas of public health, geopolitical analysis, manufacturing processes and procedures, and marketing. With the help of your learners we would like, in the face of increased, multi-national competition and the advancement of machine translation, to expand our presence in existing client industries and create new opportunities in arenas beyond our current scope.

By the end of the project, students should complete the following list of activities.

• Research potential new target markets in which to focus and define expansion goals
• Analyze and assess major competitor websites to determine their major marketing points of emphasis

Final deliverables should include

• A report including all research and analysis of the markets and industries best suited for expansion.
• Recommendations for Studio Melchior website enhancements and revisions, including a set of draft materials.
• A slide deck or PPT presentation explaining the report including all choices made and marketing expansion recommendations.