Ell Cole aims to enhance its brand presence and drive sales through a robust social media strategy. The project involves developing a comprehensive plan to increase authentic followers on platforms like Instagram, Facebook, and TikTok. The team will analyze current trends, target demographics, and competitor strategies to craft engaging content that resonates with the audience. Learners will receive product samples to create visually appealing and relevant posts that highlight Ell Cole's offerings. The goal is to convert social media engagement into measurable sales growth on the company's website. This project provides an opportunity for learners to apply marketing theories and digital communication skills in a real-world setting.

- Analyze current social media trends and competitor strategies.

- Develop a content calendar for consistent posting.

- Create engaging and authentic content using product samples.

- Implement strategies to increase follower count and engagement.

- Monitor and report on the impact of social media activities on website sales.

The project deliverables include a detailed social media strategy document, a content calendar, and a series of original posts created using Ell Cole's product samples. Additionally, the team will provide a report analyzing the effectiveness of their strategy, including metrics on follower growth and sales impact. This will demonstrate the practical application of marketing and digital communication skills.

- Social media strategy document.

- Content calendar with scheduled posts.

- Original social media posts using product samples.

- Analytical report on strategy effectiveness and sales impact.