In today's digital age, a strong social media presence is crucial for brand recognition and customer engagement. This project focuses on expanding and enhancing the social media footprint of a hypothetical company. The goal is to develop a comprehensive strategy that increases interaction across multiple platforms such as Facebook, Instagram, and Twitter. Learners will analyze current trends, identify target audiences, and create engaging content tailored to each platform. By applying classroom knowledge of digital marketing and branding, the team will craft a cohesive plan that aligns with the company's branding objectives. The project will also involve setting measurable goals to track the effectiveness of the proposed strategies.

The deliverables for this project include a detailed social media strategy document outlining platform-specific approaches and content ideas. Additionally, learners will provide a content calendar for a one-month period, complete with proposed posts and engagement tactics. A report analyzing potential audience demographics and engagement metrics will also be included, along with a presentation summarizing the strategy and expected outcomes.