Project scope
Categories
Branding & style guides Digital marketing Community engagement Marketing strategy Social media marketingSkills
social media user generated content social media engagement content strategy tiktok promotional campaigns social media marketing brandingThe project aims to enhance Inkzup's brand visibility and engagement on social media platforms, specifically Instagram and TikTok. The goal is to grow Inkzup’s Instagram following by 10–20% and increase TikTok reach by posting consistently. Learners will apply their knowledge of social media marketing to create engaging content that resonates with the tattoo and piercing community. The project involves developing a content calendar, designing visually appealing posts, and ensuring consistent branding across all platforms. Additionally, learners will support promotional campaigns and track analytics to provide insights and suggestions for improvement. The project will help Inkzup build a vibrant online community, transforming the brand into a cultural icon rather than just a tech tool.
- A comprehensive content calendar outlining 3–5 posts per week, including Reels, Carousels, and Stories.
- A set of creative assets for promotional campaigns and influencer collaborations.
- A monthly analytics report detailing follower growth, engagement rates, and top-performing content, along with actionable insights for improvement.
- A strategy document for community building, highlighting user-generated content and partnerships with featured artists.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Inkzup is a booking, payments, and marketing platform built specifically for tattoo artists, piercers, and studios. We help artists run their businesses more efficiently with features like client scheduling, SMS reminders, payment processing, and our unique "Ink Now, Pay Later" option. Our mission is to empower artists with the tools they need to grow, stay organized, and connect with more clients—without the tech headaches.