Liam's Pancakes, a company that sells nutritious pancakes for kids, aims to expand its customer base by enhancing its presence on Instagram. The project involves understanding the brand's unique selling points and translating them into engaging social media content. The goal is to create a series of Instagram posts that highlight the quality, variety, and uniqueness of Liam's Pancakes, appealing to both existing and potential customers. The project will require students to research current social media trends in the food industry, analyze competitor strategies, and develop a content calendar that aligns with Liam's brand identity. By the end of the project, students will have applied their classroom knowledge of marketing and social media to create a cohesive and attractive Instagram strategy.

The deliverables for this project include a comprehensive social media content plan for Instagram, consisting of at least ten posts with accompanying visuals and captions. Additionally, students will provide a detailed report explaining the rationale behind each post, including target audience insights and expected engagement outcomes. The final deliverable will be a presentation summarizing the strategy and showcasing a mock-up of the Instagram feed layout.