The project aims to provide ChannelAssist with a comprehensive understanding of the channel incentives industry. The primary goal is to identify current market trends, analyze key competitors, and uncover unmet customer needs. By conducting a thorough market analysis, the project will inform ChannelAssist's product strategy and help define its competitive differentiators. This analysis will also identify high-potential opportunities for revenue growth. The project will involve researching industry reports, conducting competitor analysis, and gathering insights from potential customers. The findings will be synthesized into actionable recommendations that align with ChannelAssist's strategic objectives.

The deliverables for this project include a detailed market analysis report, a competitor analysis matrix, and a presentation summarizing key findings and recommendations. The report will highlight market trends, competitive landscape, and customer needs. The presentation will provide strategic insights to guide ChannelAssist's product strategy and identify opportunities for growth.