The House of Takaii, a luxury cosmetic startup, seeks to establish a unique presence in the competitive U.S. market. The project involves developing a comprehensive business strategy that outlines clear objectives, goals, strategies, and measures for market entry. The aim is to identify key differentiators that will set the brand apart from competitors and appeal to the target demographic. The project will require an analysis of market trends, consumer behavior, and competitive landscape to formulate a strategy that aligns with the brand's luxury positioning. The team will apply their classroom knowledge of marketing principles, strategic planning, and consumer analysis to create a robust market entry plan. This project is designed for students in a business or marketing program, allowing them to integrate theoretical knowledge with practical application.

The deliverables for this project include a detailed business strategy document that outlines the market entry plan for the House of Takaii. This document will include stated objectives, goals, strategies, and measures for success. Additionally, a presentation summarizing the key points of the strategy will be prepared for stakeholders. The deliverables will demonstrate the team's ability to apply marketing and strategic planning concepts to a real-world scenario.