Khaliyl's Kids Family Care Foundation is seeking to enhance its online presence and engagement to better connect with its community and stakeholders. The foundation aims to increase its social media followers, thereby expanding its reach and impact. This project will focus on developing a comprehensive social media strategy tailored to the foundation's mission and audience. The team will analyze current social media trends, identify target demographics, and create engaging content that resonates with the foundation's values. By leveraging classroom knowledge in digital marketing and social media analytics, learners will craft a strategy that aligns with the foundation's goals and enhances its visibility. The project will provide practical experience in applying marketing theories and tools to real-world scenarios.

The project will result in a detailed social media strategy document that includes a content calendar, target audience analysis, and engagement tactics. Additionally, the team will create sample social media posts and graphics to illustrate the proposed strategy. The deliverables will also include a presentation to the foundation's board, outlining the strategy's potential impact and implementation plan. This comprehensive approach ensures that the foundation has a clear roadmap for increasing its social media presence and engagement.