Project scope
Categories
Market research Competitive analysis Market expansion Marketing strategy Marketing analyticsSkills
market opportunities marketing research strategic positioning new business development sustainability strategies digital marketing problem solving collaboration adaptability brand positioningThis experience is designed to equip students with practical skills in digital marketing strategy, market research, and sustainable business development. Participants will support the launch and growth of The JW Collective, a consultancy focused on sustainable business practices and marketing solutions. Through hands-on involvement, students will explore emerging market opportunities, assess trends in sustainability growth, and contribute to the creation of strategic digital marketing plans. They will apply analytical frameworks to real-world challenges, develop value propositions, and offer actionable insights for growing a purpose-driven brand. The project will also provide opportunities to strengthen communication, research, and problem-solving skills in a dynamic, impact-oriented environment.
Project outcomes:
- Gain practical experience in building and launching a values-driven consultancy focused on sustainability and digital marketing
- Develop a deeper understanding of sustainable business principles and their application into small business.
- Strengthen their skills in market research, strategic thinking, and digital content planning.
- Learn how to evaluate business models, identify client needs, and craft value-aligned service offerings.
Deliverables:
Market Research Report
- Summary of key trends in sustainable business and circular economy practices
- Overview of target markets and client personas
- Competitive analysis of similar consultancies or service providers
- Research software for sustainability audits
- Consideration of AI in the sustainability consulting industry
Digital Marketing Strategy Draft
- Social media content plan (sample posts, themes, and content calendar)
- Initial email marketing or blog content ideas
- Recommendations for brand messaging and storytelling
Value Proposition & Service Outline
- Draft positioning statements for The JW Collective
- Suggested service packages or offerings for initial clients
- Feedback on pricing models and differentiators
Presentation or Pitch Deck
- Final presentation summarizing research insights, strategies, and proposed next steps
- Designed to be adaptable for use with potential partners, clients, or collaborators.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
The JW Collective is a purpose-driven consultancy currently offering Digital Marketing services, with the goal of complementing them with Sustainability Growth Consulting.
On the Digital Marketing side, we work with small businesses and mission-led brands to craft clear, compelling marketing strategies. From social media planning, website development, and content creation to brand positioning and customer engagement, we help clients connect with their audiences and stand out in niche markets.
While still in development, our Sustainability Growth offering will focus on helping businesses explore and adopt sustainable business principles to reduce their environmental impact and build long-term resilience. This service area will prioritize practical, cost-effective strategies rooted in circular economy thinking and ethical growth.
Whether building a brand’s digital presence or preparing to rethink its environmental footprint, The JW Collective supports businesses with creativity and purpose.