Impact 100 Seattle, a philanthropic organization, aims to increase its online visibility and reach a broader audience. The current challenge is that their website is not optimized for search engines, which limits their ability to attract potential members and donors. The goal of this project is to identify and implement effective Search Engine Optimization (SEO) strategies to improve the website's ranking on search engines like Google. This involves conducting a thorough SEO audit to pinpoint areas for improvement, such as keyword optimization, meta tags, and content structure. By enhancing the website's SEO, Impact 100 Seattle hopes to boost its online presence, thereby increasing engagement and support for its initiatives. The project provides an opportunity for learners to apply their knowledge of SEO principles and digital marketing strategies in a real-world context.

The project deliverables include a comprehensive SEO audit report detailing current website performance and areas for improvement. Additionally, learners will implement the recommended SEO changes, such as optimizing keywords, updating meta tags, and improving content structure. A final report will summarize the changes made and the expected impact on search engine rankings. The team will also create a set of metrics that can be tracked to determine the performance of the website and point to areas for future improvement. The deliverables will demonstrate the learners' ability to apply SEO techniques effectively and measure their impact on website visibility.