SEO Enhancement for Impact 100 Seattle

Impact 100 Seattle, a philanthropic organization, aims to increase its online visibility and reach a broader audience. The current challenge is that their website is not optimized for search engines, which limits their ability to attract potential members and donors. The goal of this project is to identify and implement effective Search Engine Optimization (SEO) strategies to improve the website's ranking on search engines like Google. This involves conducting a thorough SEO audit to pinpoint areas for improvement, such as keyword optimization, meta tags, and content structure. By enhancing the website's SEO, Impact 100 Seattle hopes to boost its online presence, thereby increasing engagement and support for its initiatives. The project provides an opportunity for learners to apply their knowledge of SEO principles and digital marketing strategies in a real-world context.

Website Refresh

Impact 100 Seattle is a collective giving organization. We depend on our members to donate $1000 each and then give large grants to local nonprofit organizations supporting under-served communities. Our website was built 4 years ago, and is currently not very user-friendly, with lots of text and not many pictures. It requires updating, consolidating, and creating a better platform for future updates. We would like to collaborate with students to create new pages, new friendlier and more modern look and feel and optimize it for searchability. This will involve several different steps for the students, including: Researching competitive sites to find best practices. Identifying and researching useful web pages that can be included on our website. Creating new pages for the website, with our assistance in providing the content. Reviewing and updating old web pages to ensure consistency of information. Reviewing and making SEO recommendations Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website Copy writing and graphic design if students have those skills.