Our organization has been serving hundreds of youth and their families for almost a decade. We would like to update and revamp our existing brand to attract more customers.

We would like to work with students to develop a new logo that aligns with our company’s mission and story while providing an appealing design for users.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s story, mission and vision statements.
• Analyze the current logo and discuss its symbolism and effectiveness.
• Brainstorming logo ideas that suit our company and providing justification for each idea.
• Sketch or digitally draft multiple logo concepts.
• Designing and testing the best logos to garner input.
• Participate in peer critiques and group feedback sessions.
• Create multiple versions (color, black & white, icon-only, etc.).
• Refining and improving logos based on feedback.

Bonus steps in the process would also include:

• Developing a finalized logo for implementation.

By the end of the project, students should demonstrate:

• Understanding of our company’s story and vision
• Consideration for a variety of ideas and justification for their implementation
• Color and monochrome versions, and usage examples.
• Color and monochrome versions, and usage examples.
• Improvement of logo designs based on testing
• A short slide deck that outlines the design process, concept explanation, and final logo reveal.

Bonus steps would include:

• Implementing a finalized logo

Final deliverables should include

• A 10-minute presentation.
• Documentation of design ideas.