Project scope
Categories
Market research Competitive analysis Customer segmentation Market expansion Marketing strategySkills
market dynamics market trend market analysis sustainable business market entry strategy vertical farming strategic planning food security business strategies customer segmentationBiotek Canada is exploring the potential of establishing an indoor vertical farm in Edmonton, aiming to address urban food security and sustainable agriculture. The project seeks to understand the market dynamics, consumer preferences, and competitive landscape in the region. Learners will conduct comprehensive market research to identify key trends, potential customer segments, and the demand for locally grown produce. The goal is to develop a strategic business plan that outlines viable market entry strategies and growth opportunities for Biotek Canada in the urban farming sector. This project will enable learners to apply their knowledge of market analysis, strategic planning, and sustainable business practices in a real-world context.
- Analyze the current market for indoor vertical farming in Edmonton.
- Identify potential customer segments and their preferences.
- Assess the competitive landscape and key market trends.
- Develop a strategic business plan for market entry and growth.
The project will culminate in a comprehensive market research report and a strategic business plan. The report will include detailed market analysis, customer segmentation, and competitive insights. The strategic business plan will outline recommended market entry strategies and potential growth pathways for Biotek Canada.
- Comprehensive market research report.
- Strategic business plan with actionable recommendations.
- Presentation of findings and strategies to Biotek Canada stakeholders.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Biotek Canada is focused on developing sustainable technologies that support indoor urban farming. Their work centers around bioconversion processes that transform organic waste—such as agricultural residues and food scraps—into valuable inputs like biofertilizers and other bio-based products. By closing the loop between waste and food production, Biotek aims to advance circular economy principles and make urban agriculture more viable, efficient, and environmentally friendly.