The project aims to develop comprehensive business and go-to-market plans for Clé Maîtresse, a company looking to establish its presence in the market. The primary objective is to create strategic plans that align with the company's vision and objectives, ensuring a successful market entry and sustainable growth. Learners will analyze market trends, identify target customer segments, and evaluate competitive landscapes. They will also explore potential distribution channels and marketing strategies to effectively reach and engage the target audience. The project will provide learners with an opportunity to apply their classroom knowledge in business strategy, marketing, and market research to a real-world scenario, enhancing their analytical and strategic thinking skills.

The project deliverables will include a detailed business plan outlining Clé Maîtresse's mission, vision, and strategic objectives. Additionally, a go-to-market plan will be developed, highlighting key marketing strategies, target customer segments, and distribution channels. Learners will also present a competitive analysis report and a risk assessment plan, ensuring a comprehensive approach to market entry. These deliverables will demonstrate the learners' ability to integrate theoretical knowledge with practical application in business planning and strategy development.