Project scope
Categories
Market research Competitive analysis Digital marketing Marketing strategy Social media marketingSkills
marketing strategies marketing campaign management key performance indicators (kpis) brand positioning marketing planning audience measurement researchThis project invites marketing students to build a practical and creative marketing plan for a growing fitness studio. Students will research competitors, analyze the studio’s brand positioning, and propose a short-term campaign strategy. The final plan should include goals, timelines, channels, and content themes, offering a roadmap the studio can use for growth.
Conduct competitor and audience research
Identify 2–3 marketing priorities (e.g., social media, website, local promotions)
Build a 3-month marketing strategy with timelines and goals
Recommend KPIs for tracking success
Deliver a campaign playbook and a final presentation
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
JamFit is a community-driven fitness studio based in Ontario, committed to promoting wellness, inclusivity, and fun through movement. With a wide variety of fitness classes tailored for all ages and abilities—including programs for seniors and individuals with disabilities—JamFit blends physical health with social connection in a welcoming, judgment-free environment. As the studio scales its operations, it continues to prioritize accessibility, sustainability, and personalized client experiences.