Brand re-design and re-launch for US-based wellness + beauty brand. ATAERA BELLA is re-launching in April 2025. We are working on our website design for Q4. Shopify is our platform.

Our goal is to have a strong Q4 with clear ui/ux designs implemented for a great shopping experience for our customers.

1. Project Plan- Design shopping experience for Q4 Holiday season.
2. Review requirements and existing designs- Familiarize themselves with the existing product to understand the requirements, design work, and feedback that already exists, and to identify gaps to be filled in the next stage.
3. Buyer Persona and Designed Template Reviewed
4. User Testing
5. Finalize- Presentation and overview of final design. Shopify template completed.

Projects typically include 1-2 deliverables plus design recommendations with wireframes/mock ups as the final deliverable. Examples of possible deliverables are included below – please feel free to copy and expand on the descriptions below to fit your specific product/project context and needs.

• Design Audit- audit the current user flow to identify pain points, bottlenecks, and areas for improvement
• Competitive research - analysis of direct or indirect competitors' design strengths and weaknesses, with actionable recommendations
• User research- research plans, screener surveys, user interviews, and/or persona development to better understand users
• Usability testing- summary of key findings and recommendations, or documentation of testing sessions to understand users’ experience of and interaction with your product
• Redesign and/or redesign recommendations- design improved flows for the distinct user types. Workshop ideas and turn those into wireframes or mockups that show exactly how the solution could work
• Prototype- once high fidelity mockups are complete, create a prototype in Figma that can be used to test and validate the designs