TiriVelo Pet Care Inc. aims to enhance its market positioning and customer engagement strategies within the pet care industry. This project involves conducting comprehensive market research and segmentation analysis to identify key customer personas and target demographics. By analyzing industry trends, competitive insights, and behavioral data, the project will develop data-driven marketing strategies to optimize brand awareness, targeting, and user acquisition. The team will conduct a competitive analysis and leverage consumer insights to refine TiriVelo’s marketing approach. This internship provides learners with the opportunity to apply their classroom knowledge in market research and strategic development to a real-world business setting. The tasks are structured to be completed within 80 hours by a team of marketing students.

Market Research Report: A detailed analysis of the pet care industry, including customer segmentation, competitor analysis, and emerging market trends.

Customer Persona Development: Creation of buyer personas based on research findings to help TiriVelo better understand its target audience.

Competitive Analysis Document: A structured report comparing TiriVelo’s positioning to competitors, outlining strengths, weaknesses, and opportunities for differentiation.

Marketing Strategy Recommendations: A set of data-driven marketing strategies focused on brand awareness, customer engagement, and targeted marketing efforts.

Presentation of Findings: A final slide deck or executive summary outlining key insights and actionable recommendations for TiriVelo’s marketing team.

These deliverables will provide TiriVelo with actionable insights and a strategic foundation to refine its marketing and customer engagement approach, ensuring effective business growth in the pet care industry.