Island Fasteners, a company specializing in high-quality fastening solutions, seeks to enhance its market presence and attract new customers. The project aims to develop a targeted advertising strategy that will increase brand awareness and drive customer growth. Students will analyze the current market landscape, identify key customer segments, and explore various advertising channels suitable for Island Fasteners. The project will involve researching competitors' strategies, understanding customer needs, and leveraging digital marketing tools to create an effective advertising plan. The goal is to craft a comprehensive strategy that aligns with Island Fasteners' brand values and business objectives, ultimately leading to increased visibility and customer acquisition.

The deliverables for this project include a detailed advertising strategy report and a presentation summarizing the key findings and recommendations. The report should outline the proposed advertising channels, target audience, budget considerations, and expected outcomes. Additionally, students will provide a timeline for implementation and metrics for evaluating the strategy's success. The presentation will serve as a concise overview of the strategy, highlighting the most critical aspects and justifying the chosen approach.