- Location
- Montreal, Quebec, Canada
- Bio
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Communicator, Journalist, MAEdTech and Business Development Director with over 20 years of experience in driving companies' transformation and expansion across marketing, communications, commercial architecture, and educational technology sectors. My expertise in designing and leading B2B initiatives for medium-sized and large organizations has consistently yielded outstanding results, even in highly competitive environments with limited resources.
As a Latin woman immigrant who successfully integrated into Canada, I embody determination, resilience, and adaptability. These qualities enhance my ability to build and maintain lasting relationships at all organizational levels, including C-suite executives and internal teams. My approach is rooted in curiosity, positivity, and professionalism, helping me advance my career while opening doors for organizations, colleagues, and friends.
My entrepreneurial experiences have given me a unique perspective on addressing challenges and emphasizing human connections, empathy, and respect. Passionate about innovation, I am eager to leverage my extensive experience and skills to help innovative organizations achieve their goals.
- Companies
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Montreal, Quebec, Canada
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- Categories
- Communications Market research Competitive analysis Product or service launch
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Recent projects
Startup Business Plan Development for Clé Maîtresse
Clé Maîtresse, a budding company in the social innovation technology industry, seeks to establish a comprehensive startup business plan to guide its initial launching phase. The project aims to provide a structured approach to defining the company's vision, mission, and strategic objectives. Learners will analyze market trends, identify target customer segments, and assess competitive landscapes for business strategy. The project will also involve financial forecasting, including startup costs, revenue projections, and break-even analysis. By applying classroom knowledge in business planning and market analysis, learners will gain practical experience crafting a viable business plan that aligns with Clé Maîtresse's innovative goals.
Clé Maîtresse Market Strategy Development
The project aims to develop comprehensive business and go-to-market plans for Clé Maîtresse, a company looking to establish its presence in the market. The primary objective is to create strategic plans that align with the company's vision and objectives, ensuring a successful market entry and sustainable growth. Learners will analyze market trends, identify target customer segments, and evaluate competitive landscapes. They will also explore potential distribution channels and marketing strategies to effectively reach and engage the target audience. The project will provide learners with an opportunity to apply their classroom knowledge in business strategy, marketing, and market research to a real-world scenario, enhancing their analytical and strategic thinking skills.