Clé Maîtresse, a budding company in the social innovation technology industry, seeks to establish a comprehensive startup business plan to guide its initial launching phase. The project aims to provide a structured approach to defining the company's vision, mission, and strategic objectives. Learners will analyze market trends, identify target customer segments, and assess competitive landscapes for business strategy. The project will also involve financial forecasting, including startup costs, revenue projections, and break-even analysis. By applying classroom knowledge in business planning and market analysis, learners will gain practical experience crafting a viable business plan that aligns with Clé Maîtresse's innovative goals.

The project deliverables will include a detailed business plan document that outlines Clé Maîtresse's strategic direction, market analysis, and financial projections. Key components will consist of an executive summary, company description, market analysis, organizational structure, product line description, marketing strategy, and financial plan. The final deliverable will be a comprehensive report that provides actionable insights and recommendations for Clé Maîtresse's successful market entry and growth.