GenAI Ventures is looking to effectively take its new digital projects to market and generate leads. The goal of this project is to develop a comprehensive digital marketing strategy that aligns with the company's objectives and targets the right audience. The project will involve researching current market trends, identifying potential customer segments, and selecting appropriate digital marketing channels. Learners will apply their classroom knowledge of digital marketing principles, analytics, and consumer behavior to create a strategic plan. The project will focus on crafting a marketing message that resonates with the target audience and devising a lead generation strategy that can be implemented within a limited budget. The outcome should be a clear, actionable plan that GenAI Ventures can use to successfully launch its new digital projects.

- A detailed digital marketing strategy document outlining the target audience, marketing channels, and key messaging.

- A lead generation plan with specific tactics and metrics for success.

- A presentation summarizing the strategy and plan, highlighting how it aligns with GenAI Ventures' objectives.

- A report on market research findings and analysis of potential customer segments.