Revamped Clothing, a women-owned sustainable fashion brand based in Parkdale, Toronto, is on a mission to reduce textile waste through upcycling and eco-conscious fashion choices. The brand seeks to enhance its social media presence to increase engagement, educate audiences about sustainable fashion, and drive sales. The project involves developing a strategic content plan that aligns with Revamped Clothing's brand identity and values. Students will have the opportunity to apply their classroom knowledge in digital marketing, content creation, and trend analysis to create a comprehensive social media strategy. This project aims to build a strong online community and promote ethical fashion trends, providing students with hands-on experience and portfolio-building opportunities.

Students will deliver a detailed social media strategy, including competitor analysis and a content calendar. They will create engaging content, such as photo-based posts, short-form videos, and educational materials, while maintaining a consistent brand aesthetic. Additionally, students will manage social media platforms, engage with the online community, and track analytics to refine strategies. The project also involves researching influencer collaborations and developing strategies to increase followers and boost sales.