DealMagik Inc is an emerging online marketplace aiming to expand its merchant base through effective communication strategies. The project focuses on developing a comprehensive plan to convert business leads into active platform members. Students will analyze current outreach methods, identify areas for improvement, and propose innovative strategies for engaging potential merchants. The goal is to enhance the efficiency of phone calls, emails, and follow-up processes to maximize lead conversion rates. This project provides an opportunity for learners to apply marketing and communication theories from their coursework to real-world scenarios, honing their skills in strategic planning and client engagement. The project will involve tasks such as researching best practices in lead conversion, creating a detailed communication plan, and designing templates for outreach efforts. The most crucial part of the project is to actually apply learning to produce real conversions.

Project Deliverables are :

1. Learn what DealMagik is - and how it benefits businesses and consumers
2. Review list of Leads (which are potential Merchants that could join DealMagik) and organize by State/Region
3. Create a Tracking list
4. Learn the Key talking points extremely well to be able to make a smooth pitch
5. Start Reaching out to the Merchants in the list via Phone calls and emails and get Merchants to sign up.

Success will be defined by:

1. Number of leads that are converted

Learning opportunity:

• Understanding what is being marketed/sold
• Making an effective pitch
• Tracking and maintaining call logs
• Working with DealMagik to make adjustments where needed

Through the above process, if students can also speak with local businesses in their area and get them to signup, that will provide an additional priceless experience of actually visual reactions of people they speak to.