Merchant Onboarding Strategy for DealMagik

DealMagik Inc is an emerging online marketplace aiming to expand its merchant base through effective communication strategies. The project focuses on developing a comprehensive plan to convert business leads into active platform members. Students will analyze current outreach methods, identify areas for improvement, and propose innovative strategies for engaging potential merchants. The goal is to enhance the efficiency of phone calls, emails, and follow-up processes to maximize lead conversion rates. This project provides an opportunity for learners to apply marketing and communication theories from their coursework to real-world scenarios, honing their skills in strategic planning and client engagement. The project will involve tasks such as researching best practices in lead conversion, creating a detailed communication plan, and designing templates for outreach efforts. The most crucial part of the project is to actually apply learning to produce real conversions.