Wild Fauna Nature Play, a company dedicated to promoting nature-based play and learning experiences for children, seeks to refresh its visual identity to better reflect its mission and values. The current logo and branding materials are outdated and do not fully capture the essence of the company's commitment to nature and play. The goal of this project is to update the company logo and develop a comprehensive brand guide that will serve as a foundation for all future marketing and communication efforts. This project provides an opportunity for learners to apply their design and branding knowledge to create a cohesive and modern visual identity. The team will conduct research on current design trends in the nature and education sectors, ensuring the new brand aligns with industry standards and resonates with the target audience. The project will involve collaboration, creativity, and strategic thinking to deliver a refreshed brand that enhances the company's presence in the market.

The deliverables for this project include a redesigned company logo that embodies the spirit of Wild Fauna Nature Play and a detailed brand guide. The brand guide will outline the logo usage, color palette, typography, and other visual elements to ensure consistency across all platforms. Additionally, the guide will provide guidelines for tone and messaging to maintain brand integrity. The final deliverables will be presented in a professional format, ready for implementation by the company.