Project scope
Categories
Communications Customer segmentation Digital marketing Lead generation Marketing strategySkills
customer engagement communication audience segmentation lead nurturing key performance indicators (kpis) campaign management messaging strategy digital marketing email marketing customer relationship managementThis project will guide students to develop an end-to-end email marketing strategy for the business, focusing on customer engagement, lead nurturing, and sales conversion. Students will create a campaign framework, propose segmentation strategies, and design sample email templates. The goal is to establish a strong foundation for regular and effective email communication that supports business growth. Students will enhance their understanding of digital marketing techniques, customer relationship management, and performance tracking within real-world constraints.
Research email marketing best practices for small businesses and e-commerce brands
Develop a campaign plan including audience segmentation, timing, and messaging strategies
Create a welcome email sequence and two promotional email templates
Propose an email content calendar for the next 2-3 months
Deliver a final strategy report with creative samples and KPIs for measuring success
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Representation
Diversity and inclusion
Categories highlighting this company’s ownership and values
Minority-Owned Women-Owned BIPOC-Owned Small Business Immigrant-Owned Community-FocusedFaith Culture is a growing e-commerce brand, founded in 2020, offering faith-inspired products that bring beauty and strength into everyday life. Our range includes home decor, apparel, and accessories, all designed to help people incorporate their faith into their daily routine.
We’re looking to partner with students through Riipen to enhance our Shopify website, improve SEO, and refine our marketing strategies. This project provides an opportunity to gain hands-on experience in e-commerce, digital marketing, and content creation.
Join us to help optimize our online presence and make a meaningful impact on a brand that blends faith with lifestyle. If you’re passionate about e-commerce and digital marketing, we’d love to collaborate with you!