Project scope
Categories
Branding & style guides Videography Digital marketing Lead generation Social media marketingSkills
social media engagement scheduling chronic diseases social media campaigns social media management digital marketing branding research social mediaBenessere North, a Canadian nonprofit organisation, is committed to combating chronic diseases in women globally, with plant-based nutrition. The organisation seeks to enhance its outreach and engagement through a targeted social media campaign. This project involves developing a series of engaging social media reels/shorts and posts aimed at attracting new leads to join the Women's Health Hub Community membership. Students will have the opportunity to apply their digital marketing, social media management, and branding skills. They will conduct research on current best practices in social media engagement, develop and refine scripts for video content, and edit videos to align with Benessere North's mission. The final step will involve scheduling the content for release using VistaSocial, ensuring a strategic and impactful online presence.
The project deliverables include a comprehensive set of 30-50 social media reels and posts tailored to Benessere North's mission. Students will provide finalized scripts (based on some PDFs we provide, as well as their own research of what would be effective), edited video content, and a release schedule using VistaSocial. Additionally, a report summarizing the research findings on best practices in social media engagement will be submitted.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
This is a start-up not-for-profit that helps women struggling with high blood pressure/ cholesterol, weight issues, diabetes, and many other chronic health concerns to prevent, suspend and whenever possible (which is often) reverse their chronic diseases, primarily by using the healing power of plant-based nutrition. We also incorporate the other healthy lifestyle habits.
Vivian Polak, MD, provides the coaching to the clients by way of courses and a women's community for on-going expert guidance and support. It has been enormously helpful to have a few people volunteer from time to time to help get the message and assistance out to the public - with video editing, marketing, website design, other IT support, etc.