KRS Home Care Inc. is seeking to enhance its digital presence to better reach potential clients and their families. The company currently relies on traditional marketing methods and wishes to transition to a more robust digital marketing strategy. The goal of this project is to develop a comprehensive digital marketing plan that aligns with KRS Home Care's mission and values. This project will involve analyzing current market trends, identifying target demographics, and recommending digital marketing channels that can effectively engage the audience. Learners will apply their classroom knowledge of marketing principles, digital tools, and analytics to create a strategy that is both innovative and practical. The project will focus on creating a cohesive plan that includes social media, content marketing, and search engine optimization (SEO) to increase brand awareness and client engagement.

The deliverables for this project will include a detailed digital marketing strategy document outlining the proposed plan for KRS Home Care Inc. This document will cover key areas such as target audience analysis, recommended digital channels, content ideas, and a timeline for implementation. Additionally, learners will provide a presentation summarizing their findings and recommendations, which will be presented to KRS Home Care's marketing team. The strategy should be actionable and designed to be implemented within a reasonable timeframe, ensuring that KRS Home Care can effectively transition to a digital-first marketing approach.