Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
target audience social presence theory brand awareness social media analytics marketing key performance indicators (kpis) brand positioning social media strategy social media content audience measurementThis project will focus on designing a structured and actionable social media strategy to increase brand awareness and engagement for a newly launched business. Students will create a roadmap for content themes, posting schedules, and community engagement tactics. The project will emphasize developing a social presence that resonates with the brand's target audience and supports marketing goals. Students will apply their knowledge of digital marketing, audience research, and social media analytics, while the business will benefit from a fresh, research-backed approach to online presence.
Conduct an analysis of current social media presence (if any) and brand positioning
Identify target audience personas and platform-specific strategies (Instagram, Facebook, LinkedIn, etc.)
Create a 3-month social media content calendar with campaign ideas
Develop a performance tracking plan, including KPIs for engagement and growth
Present a full social media strategy deck with key recommendations
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Representation
Diversity and inclusion
Categories highlighting this company’s ownership and values
Minority-Owned Women-Owned BIPOC-Owned Small Business Immigrant-Owned Community-FocusedFaith Culture is a growing e-commerce brand, founded in 2020, offering faith-inspired products that bring beauty and strength into everyday life. Our range includes home decor, apparel, and accessories, all designed to help people incorporate their faith into their daily routine.
We’re looking to partner with students through Riipen to enhance our Shopify website, improve SEO, and refine our marketing strategies. This project provides an opportunity to gain hands-on experience in e-commerce, digital marketing, and content creation.
Join us to help optimize our online presence and make a meaningful impact on a brand that blends faith with lifestyle. If you’re passionate about e-commerce and digital marketing, we’d love to collaborate with you!