We are seeking support to improve its email marketing approach using Brivo, a platform connected to the company’s website. The goal of this project is to help streamline email communications with existing clients and potential leads by enhancing list organization, designing nurture sequences, and implementing basic A/B testing. This project is ideal for marketing or business students who want to apply their knowledge of digital communication strategies, email engagement, and content development in a real-world setting. Additional context and platform access will be provided to guide students through the technical components.

• Conduct a review of Healing Within’s current email list structure and provide recommendations for improvement (e.g., segmentation or tagging).
• Design 2–3 email nurture sequences for different audience segments (e.g., new leads, past clients).
• Create sample email templates with subject lines, body content, and calls to action.
• Recommend 2–3 simple A/B tests (e.g., subject line vs. CTA) to help improve performance.
• Prepare a final summary report with implementation steps, content samples, and recommendations.