Project scope
Categories
Market research Lead generation Market expansion Sales strategy Marketing strategySkills
data mapping market opportunities identifying leads demography marketing researchGreetings! We are a small language services agency located in Brooklyn, New York, offering six language services (translation, interpretation, transcription, proofreading, editing and language instruction) in six languages (English, Spanish, French, Haitian Creole, Chinese and Ecuadorian Kichwa). The latter language is spoken throughout the Mid-Atlantic region, including Connecticut, New York, New Jersey, Pennsylvania and Maryland, as well as in Chicago and Minneapolis. The purpose of this project is to create a marketing map of areas where this language population is present, in order to create marketing campaigns that would reach this virtually untouched market.
We believe this project will require:
- Research to locate major Kichwa-speaking populations
- Creation of a list of Kichwa-speaking population centers
- Creation of a list of schools, medical centers and legal aid centers that are located near these populations
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Founded in 2007, ESEN Translation Services is a minority woman-owned small business registered in Brooklyn, New York.
We offer six language services (translation, interpretation, transcription, proofreading & editing , and language learning) in six languages (U.S. English, Latin American Spanish, Haitian Creole, French, Chinese and Ecuadorian Kichwa). Our working fields include: legal, medical, official records, marketing materials, hospitality, general business and general IT. We are currently involved in creating 12-week ESL courses for non-English speakers in the service industries. Our first venture in this field began in December 2024, with a 12-week Basic English for Cleaning Professionals course, sponsored by Clean to the Max, a local cleaning company based in Brooklyn, New York. Our next venture, starting on May 1st, 2025, will be a 12-hour ESL course for non-English speaking food service professionals, in conjunction with Collective Food Works, a local food service company based in Brooklyn, New York.