Progressive Automations, Inc. aims to enhance its online presence by effectively tracking forum activities and increasing brand mentions. The project involves developing a system to monitor discussions across various forums, identifying key trends and insights related to the company's products and services. By analyzing these discussions, the team will generate valuable content that reflects the brand's voice and engages the target audience. The project will allow learners to apply their skills in data analysis, content creation, and digital marketing. The goal is to create a streamlined process for tracking and responding to online conversations, ultimately boosting brand visibility and engagement.

Key tasks include:

- Identifying relevant forums and discussion platforms.

- Developing a method for tracking and analyzing forum activities.

- Extracting insights and trends from the collected data.

- Creating content based on the insights to enhance brand presence.

The project deliverables include a comprehensive report detailing the forum tracking system and its findings. Additionally, the team will produce a series of content pieces inspired by the insights gathered from forum discussions. These deliverables will demonstrate the learners' ability to analyze data and create engaging content that aligns with Progressive Automations, Inc.'s branding strategy.

Deliverables include:

- A detailed report on forum tracking methodology and insights.

- A minimum of three content pieces based on forum insights.

- Recommendations for ongoing forum engagement strategies.