This project challenges learners to develop a strategic marketing plan for The Biko Method, a wellness brand specializing in subconscious healing techniques. The primary goal is to enhance brand visibility and client enrollment through a comprehensive marketing initiative. Learners will conduct competitive market research to identify key target audiences, such as high performing professionals, athletes, and wellness centers. They will analyze the financial potential of new markets and evaluate industry trends in wellness, mental health, and performance optimization. The project aims to craft a compelling digital campaign that effectively communicates the value of Emotional Footprint clearing, aligning with The Biko Method’s mission. By applying classroom knowledge, learners will help a growing wellness company expand its impact and develop a strategic marketing portfolio with real world results.

Participants will deliver a strategic marketing plan that includes measurable marketing goals aligned with The Biko Method’s mission. They will provide a detailed analysis of industry trends and target audiences. Additionally, learners will design a digital campaign and offer actionable recommendations to grow brand visibility, increase client enrollment, and enhance brand trust. These deliverables will demonstrate the learners' ability to apply theoretical knowledge to practical, real-world scenarios.