
Project scope
Categories
Website developmentSkills
professionalism scalability competitive analysis branding usability auditingAs Functional Mind and Body (FMB) transitions from a grassroots, family-led initiative into a larger community wellness organization, it is essential that our digital presence reflects our professionalism, mission, and scalability. We’re looking for students to assess our current website and branding, compare it with sector standards, and help us reimagine how we communicate with potential partners, funders, and community organizations. This project will ensure our external presentation matches the quality and breadth of our programs—enhancing credibility and engagement as we grow.
- Audit FMB’s current website in terms of usability, visual branding, accessibility, and messaging.
- Conduct competitor analysis of similar wellness or non-profit organizations (local or national).
- Identify key opportunities to improve content, structure, and user engagement across platforms.
- Propose an updated branding and website strategy, including recommended features, layout changes, copy guidelines, and accessibility improvements.
- Deliver a comprehensive website revamp plan (in presentation and written format) that FMB can hand off to developers or use internally to implement changes.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Representation
Diversity and inclusion
Categories highlighting this company’s ownership and values
Minority-Owned Women-Owned BIPOC-Owned Small Business Family-Owned Social Enterprise Community-FocusedFMB was founded in the early days of the COVID Pandemic and currently works with various community organizations, retirement homes and long term care facilities across the GTA with the objective of aiding in the delivery of important brain, body and educational programs to our GTA communities. Our typical fitness programs incorporate five components of brain training (computation, critical thinking, language, memory, and visual/spatial orientation) in addressing wellness needs of our seniors, those with disabilities and our kids/youths. This cognitive component is typically intertwined into our physical activities. At FMB, we compliment our physical and brain activities with health education modules for the senior population. By bringing awareness and mitigating factors to illnesses such as dementia, heart health, gut health, arthritis and many more, we aim to put them in a better position to guard against them. Aside from running our own dedicated FMB programs, most of our time is dedicated to our Partner Programs which are done in conjunction with community and private organizations. In these joint programs, FMB is contracted to deliver customized brain and body fitness programs for fixed durations at our partner's location. Our services are conducted by one of our two mobile training teams. Class sizes are typically 15-20 individuals and FMB provides all equipment required for our programs. Both the physical and cognitive components of our programs are modular and scalable. This allows us to be malleable in our approach to any age group and ability level. Our program is not meant as a replacement for existing programs but is aimed to compliment existing infrastructure and resources. We have always had a focus within the autism community and currently work with focused partners in this area.