This project aims to empower a team of students to execute a comprehensive social media marketing campaign for Where.a.bouts, focusing on rapid user acquisition and brand awareness. Students will gain hands-on experience in content creation, social media management, data analysis, and community engagement, all while directly contributing to the growth of a promising local-to-global shopping platform.

Goal 1: Content Creation & Curation:Tasks: Develop a content calendar aligned with the "Local Love," "Shop Anywhere," "Community Connection," and "Deal & Discovery" content pillars.

• Create engaging Reels, TikTok videos, Facebook posts, and Stories.
• Curate and manage user-generated content.
• Produce high-quality product photography and videography.
• Research and implement trending sounds and challenges into tiktok and reels.

Deliverables:A comprehensive content calendar for Instagram, TikTok, and Facebook.

• A library of original photo and video content.
• A curated collection of user-generated content.
• A report detailing trending sounds and challenges used, and their performance.

Goal 2: Social Media Management & Engagement:Tasks: Manage daily posting schedules across all platforms.

• Engage with followers through comments, messages, and Q&A sessions.
• Run interactive polls, quizzes, and contests.
• Identify and collaborate with local micro-influencers.
• Actively participate in facebook community groups.

Deliverables:Daily engagement reports.

• A list of potential and contacted micro-influencers.
• A report on community group engagement.

Goal 3: Data Analysis & Reporting:Tasks: Track and analyze key social media metrics (engagement, reach, impressions, website traffic).

• Monitor app download and user sign-up data.
• Calculate conversion rates and customer acquisition costs.
• Generate weekly and monthly performance reports.
• Track small business store creations, and product uploads.
• Track number of shipped orders.

Deliverables: Daily, weekly, and monthly performance reports.

• A comprehensive final report summarizing campaign results and recommendations.
• A report on small business data, and shipped order data.

Goal 4: Small Business Onboarding & Support:Tasks: Reach out to and onboard small business owners to the where.a.bouts app.

• Provide training to businesses on how to use the app through short 'How-To' videos
• Gather feedback from businesses to improve the app.

Deliverables: A list of contacted and onboarded small businesses.

• Training videos for small business users.
• A report summarizing feedback from small businesses.

• Comprehensive Content Calendar: A detailed schedule outlining all social media posts for the 4-month period.
• Content Library: A collection of high-quality photos, videos, and graphics optimized for each platform.
• User-Generated Content Curation: A portfolio of authentic user stories and product showcases.
• Daily, Weekly, and Monthly Performance Reports: Data-driven analyses of social media metrics and user acquisition.
• Small Business Onboarding Report: A summary of onboarding efforts and business feedback.
• Final Project Presentation: A presentation summarizing the campaign's success and key learnings.
• Small business training videos: Videos that the students create to help train small business users.
• Competitor analysis: An analysis of the social media presence of apps that are competitors to where.a.bouts.
• Trending sound and challenge report: A report detailing the results of the trending sound and challenge research, and usage.
• *Micro-Influencer Collaboration Report: A document detailing influencer outreach, partnerships, and campaign results (if any).