where.a.bouts: Strategic Growth & Market Expansion Project

This project aims to leverage the data and insights gathered from the initial social media campaign to develop comprehensive, actionable marketing strategies for Where.a.bouts. Students will conduct in-depth market research, analyze consumer behavior, and formulate data-driven recommendations to drive business growth and market expansion. 1. Project Goals: Goal 1: Market Research & Consumer Behavior Analysis:Tasks: Analyze the data collected from the previous social media campaign to identify key trends and insights. Conduct competitive analysis of similar shopping platforms and e-commerce solutions. Perform qualitative and quantitative research to understand shopper and small business owner needs and preferences. Identify potential market segments and target audiences for expansion. Deliverables: A comprehensive market analysis report detailing market trends, competitor analysis, and consumer behavior insights. A detailed report outlining target audience segmentation and profiling. Goal 2: Strategic Marketing Plan Development:Tasks: Develop a go-to-market strategy for expanding Where.a.bouts' reach to new markets. Create innovative marketing campaign concepts to drive brand awareness and user acquisition. Analyze potential new distribution channels, including e-commerce partnerships and direct-to-consumer models. Identify and develop potential business development strategies, including strategic partnerships. Deliverables: A comprehensive go-to-market strategy document. A detailed marketing campaign proposal, including creative concepts and implementation plans. A report outlining new channel distribution strategies, including feasibility analysis and recommendations. A business development strategy report, including potential partnerships and revenue stream analysis. Goal 3: Digital Presence Optimization:Tasks: Conduct a social media listening analysis to assess brand sentiment and engagement trends. Analyze website UX, SEO performance, and content effectiveness. Develop recommendations for optimizing social media strategies and website performance. Deliverables: A social media optimization strategy report, including insights from social listening and recommendations for improvement. A website optimization report, including UX analysis, SEO recommendations, and content strategy improvements. Goal 4: Presentation & Recommendations:Tasks: Compile all research findings and strategic recommendations into a professional presentation. Present the findings and recommendations to the Where.a.bouts team. Prepare a document that contains all the research and recomendations. Deliverables: A professional presentation showcasing the project's findings and strategic recommendations. A complete document including all research and actionable recommendations.

Where.a.bouts: Local to National Social Campaign

This project aims to empower a team of students to execute a comprehensive social media marketing campaign for Where.a.bouts, focusing on rapid user acquisition and brand awareness. Students will gain hands-on experience in content creation, social media management, data analysis, and community engagement, all while directly contributing to the growth of a promising local-to-global shopping platform. Goal 1: Content Creation & Curation:Tasks: Develop a content calendar aligned with the "Local Love," "Shop Anywhere," "Community Connection," and "Deal & Discovery" content pillars. Create engaging Reels, TikTok videos, Facebook posts, and Stories. Curate and manage user-generated content. Produce high-quality product photography and videography. Research and implement trending sounds and challenges into tiktok and reels. Deliverables: A comprehensive content calendar for Instagram, TikTok, and Facebook. A library of original photo and video content. A curated collection of user-generated content. A report detailing trending sounds and challenges used, and their performance. Goal 2: Social Media Management & Engagement:Tasks: Manage daily posting schedules across all platforms. Engage with followers through comments, messages, and Q&A sessions. Run interactive polls, quizzes, and contests. Identify and collaborate with local micro-influencers. Actively participate in facebook community groups. Deliverables: Daily engagement reports. A list of potential and contacted micro-influencers. A report on community group engagement. Goal 3: Data Analysis & Reporting:Tasks: Track and analyze key social media metrics (engagement, reach, impressions, website traffic). Monitor app download and user sign-up data. Calculate conversion rates and customer acquisition costs. Generate weekly and monthly performance reports. Track small business store creations, and product uploads. Track number of shipped orders. Deliverables: Daily, weekly, and monthly performance reports. A comprehensive final report summarizing campaign results and recommendations. A report on small business data, and shipped order data. Goal 4: Small Business Onboarding & Support:Tasks: Reach out to and onboard small business owners to the where.a.bouts app. Provide training to businesses on how to use the app through short 'How-To' videos Gather feedback from businesses to improve the app. Deliverables: A list of contacted and onboarded small businesses. Training videos for small business users. A report summarizing feedback from small businesses.

Boosting App Engagement and Feature Promotion for where.a.bouts

LocalOn t/a where.a.bouts aims to increase app downloads and user engagement in Canada and the US. The company has recently introduced a "Pay & Reserve" feature designed to drive in-store sales for local small businesses, popup and market vendors. The project focuses on creating a comprehensive marketing strategy to promote the app and its new feature. The goal is to leverage digital marketing techniques, social media campaigns, and user feedback to enhance visibility and user interaction. This project will allow learners to apply their knowledge of marketing, user experience, and data analysis to real-world scenarios, ultimately contributing to the app's growth and success. Key tasks include: - Conducting market research to identify target demographics. - Developing a digital marketing campaign to increase app downloads. - Creating promotional content for the "Pay & Reserve" feature. - Analyzing user engagement data to refine marketing strategies.

Web-App Development

Our company has developed a mobile app based marketplace called where.a.bouts, that connects Shoppers (users) to local Small Businesses (our customers) that have physical outlets (i.e. brick & mortar store, popup or market stalls). The goal is to make it easy for shoppers to find products and services from small businesses whilst also helping the small business increase in-store/in-person sales for their business. where.a.bouts enables users to find products and services from small businesses 'near them' via a geo-location feature. Small business owners create accounts and create estores to showcase their products or services, users can browse and find what they need but they have to go in-store/in-person to collect their purchase. We are in the process of implementing a payment gateway to allow users to pay and reserve products and then pick-up. You can find out more about the app on our website - www.where-a-bouts.ca Project Goal: Develop a functional web-app MVP that enables shoppers to browse, pay, and reserve products/services from local businesses, mirroring the existing functionality of the whereabouts mobile app. Scope: Primary Users: Shoppers Key Functionalities: Geo-locate businesses 'near me' Browse businesses and their offerings Search and filter products/services Pay and reserve items for in-store pickup In-app chat with businesses (using Firebase)