Boosting App Engagement and Feature Promotion for where.a.bouts
Project scope
Categories
Market research Digital marketing Marketing strategy Social media marketing Marketing analyticsSkills
marketing strategies digital marketing newsletters marketing market research promotional materials marketing planning user feedback social media campaigns boostingLocalOn t/a where.a.bouts aims to increase app downloads and user engagement in Canada and the US. The company has recently introduced a "Pay & Reserve" feature designed to drive in-store sales for local small businesses, popup and market vendors. The project focuses on creating a comprehensive marketing strategy to promote the app and its new feature. The goal is to leverage digital marketing techniques, social media campaigns, and user feedback to enhance visibility and user interaction. This project will allow learners to apply their knowledge of marketing, user experience, and data analysis to real-world scenarios, ultimately contributing to the app's growth and success.
Key tasks include:
- Conducting market research to identify target demographics.
- Developing a digital marketing campaign to increase app downloads.
- Creating promotional content for the "Pay & Reserve" feature.
- Analyzing user engagement data to refine marketing strategies.
The project will result in a detailed marketing plan and a set of promotional materials aimed at increasing app downloads and user engagement. Additionally, learners will provide a report analyzing the effectiveness of their strategies based on user feedback and engagement metrics.
Deliverables include:
- A comprehensive digital marketing strategy document.
- Promotional content (e.g., social media posts, email newsletters).
- A user engagement analysis report.
- Recommendations for future marketing efforts based on data analysis.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
LocalOn is a tech solutions company [holding company]. Our mission is to create tech products to empower and support non-tech entrepreneurs and small businesses by providing apps and other digital solutions that are accessible, easy to use and cost effective. Our pioneering tech solution is the mobile app called where.a.bouts which is a mobile app based marketplace designed to connect shoppers (users) and small businesses (our customers) with the objective of promoting primarily in-person/in-store sales but also offering delivery/shipping.