In today's competitive digital landscape, businesses must continuously refine their online presence to reach and engage their target audience effectively. The primary goal of this project is to enhance the digital marketing strategy of a private practice coaching business by focusing on Search Engine Optimization and Analysis. This involves analyzing current data to identify areas for improvement, conducting keyword research to target relevant search terms, and hands-on keyboard optimization of on-page elements such as meta tags, headers, and content structure. Additionally, the project will explore opportunities for building high-quality backlinks and provide content recommendations to align with SEO best practices.

Benefits for Student:

By applying classroom knowledge of SEO principles, learners will gain practical experience in executing a real-world digital marketing project.

In addition to working with the principal owner with digital marketing experience, the learner will meet with a high-level Digital Marketing SCORE.org Mentor.

The project deliverables will include a detailed SEO audit report highlighting current performance and areas for improvement. Prior to execution, learners will provide a keyword research document identifying target keywords and phrases. An on-page optimization plan outlining changes to be made to the website's structure and content. Learner will execute on the above deliverables. A list of potential backlink sources and a strategy for acquiring them will be created. Finally, a set of recommendations for new content will be presented to enhance the website's SEO performance.

These deliverables will demonstrate the learners' ability to apply digital marketing concepts effectively and demonstrate improved site metrics such as visits and engagements.