Digital Marketing: Comprehensive SEO Update

In today's competitive digital landscape, businesses must continuously refine their online presence to reach and engage their target audience effectively. The primary goal of this project is to enhance the digital marketing strategy of a private practice coaching business by focusing on Search Engine Optimization and Analysis. This involves analyzing current data to identify areas for improvement, conducting keyword research to target relevant search terms, and hands-on keyboard optimization of on-page elements such as meta tags, headers, and content structure. Additionally, the project will explore opportunities for building high-quality backlinks and provide content recommendations to align with SEO best practices. Benefits for Student: By applying classroom knowledge of SEO principles, learners will gain practical experience in executing a real-world digital marketing project. In addition to working with the principal owner with digital marketing experience, the learner will meet with a high-level Digital Marketing SCORE.org Mentor.