Wellness Flowz Lymphatic Massage aims to enhance its operational efficiency and expand its reach through a targeted social media campaign. The project focuses on creating a comprehensive operations procedure guide to streamline daily activities, ensuring consistency and quality in service delivery. Additionally, the project involves designing a social media campaign that effectively communicates the brand's unique offerings and engages the target audience. This initiative will allow learners to apply their knowledge of marketing strategies and operational management, providing a practical experience in aligning business operations with promotional efforts. The ultimate goal is to prepare Wellness Flowz for future service expansion by establishing a solid operational foundation and a robust online presence.

The project will result in a detailed operations procedure guide, outlining standardized processes for daily activities at Wellness Flowz. Additionally, learners will develop a social media campaign plan, complete with content calendars and engagement strategies. These deliverables will equip Wellness Flowz with the tools needed to maintain operational consistency and enhance its digital marketing efforts.